Proffy Snacks
Real Food. Real Nutrition.
High Protein · High Fibre · Real Ingredients
Coming Soon
Designed by a Nutritionist
Our Values
Three core principles guide everything we make.
Real Nutrition, Recognisable Ingredients
If it doesn’t grow naturally, it doesn’t go in. Always whole seeds, grains, and ingredients.
Naturally Sweetened
We rely on the natural sweetness of honey, maple syrup and other natural sweeteners.
Convenient Food for Busy Lives
Wholesome snacks made to move with you — no prep or refrigeration needed.
What's Inside
Every ingredient earns its place. Here's what we build with.
Whole Seeds & Grains
Linseed, sunflower, sesame, pepitas, oats — protein, fibre and healthy fats in their most natural form.
Australian Lupin
Our hero ingredient. Grown right here in Australia and one of the highest plant protein and fibre sources in the world.
Full Ingredient Transparency
Nothing hidden, nothing disguised. What you see on the label is exactly what's inside — every time.
Our Story
Proffy Snacks started the way most good ideas do — out of frustration.
Susan and Jane are two Melbourne mums who couldn't find snacks they felt genuinely good about giving their families. Not just the kids — themselves too. Everything on the shelf was either packed with powders and fillers, loaded with highly processed ingredients, or just... not that honest about what was actually inside.
So they made their own. With a nutritionist, real whole food ingredients, and a simple rule: if it doesn't earn its place nutritionally, it doesn't go in.
Proffy Snacks is the result — made in Melbourne, designed for real life, and built for the whole family.
Melbourne Made
Family Founded
SMALL BATCH
Our Range
Six thoughtfully crafted products, each built around whole food nutrition.
Flat Out
High protein, high fibre, and made from whole seeds. A satisfying, crunchy snack that earns its place in any lunchbox.
Top Notch
Crunchy, deeply satisfying, and built from real whole food ingredients. Perfect on soups, salads, or straight from the bag.
Seed the Day
Naturally sweetened with whole food ingredients and nothing artificial. A nourishing start to the day — or a mid-morning lifesaver.
Better Break
Whole food goodness in every bite. These aren't treat-yourself cookies — they're fuel-yourself cookies, with ingredients that actually matter. Eat without guilt.
Good Thymes
A savoury herb cracker made from Australian Lupin, oats, and a blend of herbs. High protein, high fibre, and full of flavour — the perfect wholefood alternative to regular crackers.
Just Seedy
A seriously seed-packed wholefood snack loaded with linseed, sunflower seeds and more. High in protein, high in fibre, and made from nothing but real ingredients. Simple, honest, and utterly satisfying.
What Makes Us Different
Most Snack Brands
- Protein from isolated powders and concentrates
- Highly processed sweeteners and additives
- Fillers and binders to cut costs
- Complicated ingredient labels
- Marketing claims that don't hold up
Proffy Snacks
- Protein and fibre from whole food ingredients only
- Australian Lupin — one of the highest plant protein and fibre sources in the world
- Naturally sweetened by whole foods
- Nothing that doesn't belong
- Full ingredient transparency, every time
- Honest nutrition for real, busy lives
100%
Whole Food Protein
No powders, no isolates — ever
6
Products in Range
Each designed for a different snacking moment
Full
Ingredient Transparency
Nothing hidden, nothing disguised
#1
Hero Ingredient
Australian Lupin — exceptionally high in protein and fibre
Be First to Try Proffy Snacks
Join the waitlist for first access and early pricing.
Melbourne made, small batch
Whole food products
Waitlist members hear first
Proffy Snacks is coming soon to Melbourne and online. We're not quite ready to take orders — but we are ready to hear from you.
Sign up and we'll let you know the moment we launch. No spam, ever.
Questions? Drop us a line at info@proffysnacks.com